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Evermint Partners Services Vutter Consumer Review

Vutter Consumer
Review

Vutter: video review for better product, a unique consumer research solution for product localization

In-context product review by local influencers, consumers, and retailers in Korea

Is your product ready for the Korean market?
What is your localization strategy to appeal to Korean consumers?

Vutter Consumer Review is a video-recorded, contextual research solution designed to collect actionable insights for product localization. You will hear real opinions of local influencers, retailers and consumers as they experience your product in context. The entire review process is recorded and provided in video format capturing both verbal and nonverbal cues.

See the reviews full of smiles, notice their frustrations and mark surprises to make the most of consumer insights. Let people around the world experience your product and collect opinions on what they love, what falls short and what to be changed for Korean market.

Consumer Review (Cosmetics)
Consumer Review(Food)

How Vutter Consumer Review works

Service Design
Preparation
Product Review
Service Delivery

Service Design

How should we adapt our product to meet the taste of Korean consumers? Vutter Consumer Review is designed to provide answers to your question.

It is a practical solution to collect critical insights into the product localization by listening to the opinions of social media influencers, consumers and retailers in the Korean market.

According to your industry, export market and target consumers, select social media influencers in our partner list. They provide powerful market insights based on deep understanding of current trends – probably better than anyone else.
Consumer reviews can be designed in different settings, individually or in pairs. When paired, you will hear surprisingly honest opinions as they find the environment more natural.

Preparation

Starting from product understanding, we design review guidelines with the clients.

Questions will be carefully selected to gain insights into product concept, package, and features. For food products, preparation steps and taste will be highlighted.

The guidelines tell consumers what and how the product should be reviewed. Reviewers will follow it step-by-step to share their real experience.
Product samples and other supportive materials (i.e., product catalog) provided by the client will be sent to the participants.

Product Review

Following the provided guideline, Korean consumers will share their experiences

Each video review is recorded in the right context set by the client, ensuring the minimum time required (for instance, 10 minutes)
The recording environment and situation can be specified for the research purpose such as cooking in the kitchen, grocery shopping or skincare routines.
All recorded videos (raw data) will be delivered

What Vutter Consumer Review delivers:

Aidsoft visual

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